How URL Parameter Stripper Works

The tool parses your URL into its core components (scheme, host, path, query string, and fragment). It then evaluates each query parameter against your selected rules—such as removing common marketing trackers or deleting a custom list—before rebuilding a normalized URL that keeps only what you want.

Step-by-Step

• 1) Paste a URL: Enter any link containing query parameters like ?utm_source=… or &fbclid=….
• 2) Choose a preset: Select a tracking preset to remove popular campaign parameters or switch to custom mode.
• 3) Add lists: Provide optional remove/keep lists to refine the result—ideal for product pages and internal tools.
• 4) Apply options: Toggle sorting, empty-value removal, and fragment handling for consistent output.
• 5) Generate and copy: Get the cleaned URL instantly, then copy or download it for documentation or reuse.

Key Features

Tracking parameter cleanup

Remove widespread marketing and click identifiers (for example utm_*, gclid, and fbclid) so the link you share is stable and human-friendly. This is especially useful when posting URLs in documentation, newsletters, or social profiles.

Custom remove and keep lists

Control exactly which parameters are stripped. Use a remove list to delete noisy keys, and a keep list to protect functional parameters such as id, sku, variant, or ref when they are essential for the destination page.

Consistent ordering for audits

Sorting parameters helps you compare URLs during SEO audits and reduces false differences when pasting links into spreadsheets or version control. The output remains predictable even if the original parameters were in a random order.

Optional empty-value removal

Some links contain parameters with no value (like foo=), which can be meaningless or confusing. Enable empty-value removal to drop such keys and produce a tighter URL.

Safe output for sharing

The tool rebuilds the URL using standard encoding for the query string, minimizing copy/paste issues and keeping reserved characters safe. The result is ready for chat messages, tickets, and CMS fields.

Use Cases

• SEO clean-up: Normalize URLs before adding them to audits, crawls, and technical documentation.
• Content sharing: Post shorter, clearer links in emails, communities, and social media without extra trackers.
• QA and bug reports: Provide reproducible links by removing noisy campaign parameters that distract from the real issue.
• Analytics governance: Standardize what you consider “allowed” parameters when reviewing landing pages and marketing links.
• Affiliate and partner links: Keep only the parameters that actually control attribution and remove everything else.
• Product links: Preserve functional parameters (like size or variant) while stripping marketing baggage.

Whether you are a marketer, developer, or SEO specialist, a consistent approach to query parameters keeps links cleaner and easier to manage across teams and channels.

Optimization Tips

Start with a keep list for functional URLs

If the destination page depends on certain parameters, list them in the keep list first. This prevents accidentally removing values like id or variant that control what the page displays.

Use sorting when comparing many links

When you review dozens of URLs in a crawl or spreadsheet, enable sorting. The same page with the same parameters will look identical, making duplicates and inconsistencies easier to spot.

Remove empty values for cleaner exports

Empty parameters often appear due to tracking templates or CMS quirks. Dropping them reduces clutter and can make exported link lists cleaner for reporting.

FAQ